Danny Bent, founder of Project Awesome and once voted the happiest person in the world, had a vision for the first global running relay. The concept was bold and the energy was there, but the team needed outside facilitation to develop and organise the thinking, define the direction and collaboratively shape it into something that could attract global audiences, partners and sponsors.
I ran a brand discovery workshop with a team of six, bringing together people from a range of backgrounds to work through the concept together. The session covered vision and values, audience definition, potential partners, sponsorship strategy and brand direction, using structured exercises designed to promote the best thinking in the room and to help the team reach decisions they could all move forward with.
From the workshop I developed a brand proposal that laid the foundations for the strategy, visual identity and early messaging, giving the team a clear platform to build from.
The workshop gave the team a shared direction and a brand concept strong enough to build a movement on. The foundations developed in those sessions went on to shape what became One Run, a global community relay with thousands of participants.