About Nina
Hi, I'm Nina.
Most of my work starts when a team knows something needs to change but isn't quite sure what, or has a direction but can't get everyone behind it. I work on strategy, creative direction, and communications to help them get clear, aligned, and move forwards with confidence.
I'm often brought in alongside agency teams or organisational leads to connect brand, audience, and business priorities — shaping direction that works in practice, not just on paper.
With 20+ years across in-house, agency, and independent work, I understand how organisations really work. I've worked with everything from small brands to large global ones, across public and private healthcare, real estate, and renewable energy.
Alongside that, I co-founded an award-winning sustainable fashion brand shown at London Fashion Week, won Entrepreneur of the Year, received a charity EVCOM award for a blood cancer campaign film, and contributed to a Silver Fab and Gold Roses award win with a UK agency.
In 2017 I went independent, combining systems thinking built inside organisations with agency methodology. Now I work directly with charities, NGOs, and agency teams, helping CEOs, team leads, and business owners get clear on what their brand is doing and what to do next.
B-corps are the way forward. Paint when I can. Still curious.