Making strategy work.
I help organisations turn insight into clear strategy and creative direction, and can make sure it works in practice,
not just on paper.
You're at the start or in the middle of a project where the thinking needs more. The brief is still forming, or the direction and creative idea need working through. You need someone who can step in, understand it quickly, and help figure things out alongside you. I join agency teams at different points, from research, strategy, or creative concept development.
You know something needs to change, but it's not always clear what. The brand feels unclear, teams are not aligned, or you're about to start something new and want to get it right. You need someone who can work alongside you, make sense of things, and bring an outside perspective. I work with teams to shape direction, support decisions, and stay close as the work moves from ideas into action.
Hi, I'm Nina.
Most of my work starts when a team knows something needs to change but isn't quite sure what, or has a direction and wants to shape it and plan the delivery. I work on strategy, creative direction, and communications to help team leaders get clear, aligned, and move forwards with confidence.
I'm often brought in alongside agency teams or organisational leads to connect brand, audience, and business priorities, shaping direction that works in practice, not just on paper.
With 20+ years working in-house, agency side, and independently, I understand how organisations work, inside and out. I've partnered with teams across everything from small brands to large global ones, in sectors including healthcare, real estate, and renewable energy.
Alongside that, I co-founded an award-winning sustainable fashion brand shown at London Fashion Week, won Entrepreneur of the Year, received a charity EVCOM award for a blood cancer campaign film, and contributed to a Silver Fab and Gold Roses award win with a UK agency.
In 2017 I went independent, combining systems thinking built inside organisations with agency methodology. Now I work directly with charities, NGOs, and agency teams, helping CEOs, team leads, and business owners get clear on what their brand is doing and what to do next.
B-corps are the way forward. Paint when I can. Still curious.
In Spain, we have a nice saying — in the blacksmith's house, wooden spoon. We decided to collaborate with Nina on our own brand strategy project. Nina guided the process and workshops in a really nice and professional way. Expectations more than fulfilled.
Nina was able to work closely with the team to successfully refresh our brand, website and conceptualise marketing campaigns that started conversations with market-leading brands.
Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income.
I could tell straight away that Nina is very experienced in the world of marketing. Nina is very easy to work with, and is great at generating ideas.
Nina facilitated an energising range of exercises that enabled us to define a clear vision, make decisions, and get creative. With Nina's help we created the foundations of the strategy and brand concept for what became One Run.
Have a project
in
mind?
Whether it is fully formed or still early days.