Working alongside you to tackle complex briefs, track what's working,
and build brands that stay relevant and grow.
Hi, I'm Nina.
With 20+ years working in-house, agency side, and independently, I understand how organisations work, inside and out. I've partnered with teams across everything from small brands to large global ones, in sectors including healthcare, real estate, and renewable energy.
Alongside that, I co-founded an award-winning sustainable fashion brand shown at London Fashion Week, winning Young Entrepreneur of the Year for it. I also received a charity EVCOM award for a campaign film, and contributed to a Silver Fab and Gold Roses win awarded to a UK agency.
In 2017 I went independent, combining my in-house understanding of team workflows with agency methodology, and I apply this to every project I collaborate on.
B-corps are the way forward. Paint when I can. Still curious.
Nina is a highly professional, knowledgeable individual with a strong can‑do attitude. She was the brand strategy consultant on a project I recently led, and her expertise and methodical approach shaped the process in a tangible and meaningful way. Her dedication, positive nature, and flexibility made collaboration effortless — we often worked as a tag team. With her support, I was able to deliver the project outcomes to the highest standards. I would highly recommend working with Nina on any project that requires brand strategy expertise.
In Spain, we have a nice saying, in the blacksmith's house, wooden spoon. This is what was happening to us as a branding consultancy. We were struggling to identify our own essence and convey it in the right way, mainly due to a lack of internal priority as well as an external fresh point of view. So, we decided to collaborate with Nina on our own brand strategy project and website conceptualisation. Nina guided the process and workshops in a really nice and professional way. We felt really comfortable, enjoyed the journey, and, yes, we obtained the result we were looking for. Expectations more than fulfilled. I really recommend Nina as a brand consultant and project manager.
I realised that I needed outside help to bring both fresh perspective and the time needed to get things done. This is why we hired Nina. An independent, objective mind with time dedicated to shaping and achieving business goals, as well as taking a look at our brand and communications strategy. With her objectivity and knowledge of working client and agency side, Nina was able to work closely with the team to successfully refresh our brand, website and conceptualise marketing campaigns that started conversations with market-leading brands.
I would recommend Nina's expertise for organisations that need to define their purpose and direction, as well as create engaging and relevant content for bringing in new projects, highlighting successes and giving a clear vision for the future. She is flexible and agile in her approach to the work, able to draw in a range of views and put forth a clear picture of the opportunities and challenges presented. Nina has put in a lot of discretionary effort and her passion to create new and engaging materials has been a big support to the staff. She has worked tirelessly to draw in new audiences and build the platform for drawing in new income.
I could tell straight away that Nina is very experienced in the world of marketing. Nina is very easy to work with, and is great at generating ideas. When bringing others into the project, Nina communicated the aims of the project well, and the film contributors were put at ease.
I needed help to develop a strategy for an ambitious global fundraising project. With Nina's brand and business development workshop I was able to bring together curious minds from different industries to co-define the concept and brand strategy for a world relay — a relay that would unite the world through being active! Nina facilitated an energising range of exercises that enabled us to understand the wider context, define a clear vision, audiences, make decisions, and get creative! With Nina's help early on, we created the foundations of the strategy and brand concept for what has recently become One Run.
For support on client brand strategy projects, from early stages to delivery, I can help. I have spent seven years partnering with brand agencies on research, positioning, narratives, and communications implementation, as well as refreshing two agency brands alongside internal creatives and strategy leads. I join your team temporarily or long-term, working directly alongside your staff and clients to shape the work.
If you manage brand or communications in multiple countries within health, international development, or community services, you know how quickly headquarters and local teams can end up on different pages. Different locations use different language, and messaging loses touch with your audiences. I partner short or long-term on research, positioning, narratives, and delivery, building brand systems and aligning teams through workshops to improve audience experiences and see incremental growth.
Define or shape your strategy, positioning, and creative direction for a brand evolution, transformation, or new marketing initiative.
Translate strategy into ideas that result in structured, actionable comms blueprints and distinctive brand ideas your team and partners can bring to life.
Build straightforward measurement systems to track how your brand is performing in different countries, regions, and markets, cutting through the guesswork and assumptions.
If you're looking for a partner to work alongside you to strengthen your strategy, clarify messaging, or support your team, let's talk.
