With the leadership team focused on client delivery, there was a need for someone who could step back, look at the agency clearly, and help them to reach new audiences. The Mood Project had deep expertise and an impressive client portfolio, but the brand hadn't kept pace with their ambition or international reach.
Working closely with the strategy and creative leads, I facilitated a vision and strategy workshop to clarify the agency's positioning, purpose and ideal client profile.
After leading a series of brand strategy workshops with the team, I developed a brand development proposal, repositioning the agency to attract larger, international clients. The brand idea I presented gave the agency a clear, confident platform to talk about what they do and how to frame their offer, staying true to the essence of their own brand.
From there, I led the translation of strategy into practice, working with the Strategic Director to shape the website structure and content, defining case study narratives, briefing photography, and supporting the team to tell a more coherent and confident story about their own work, while their minds were on client work.
The collaboration continued when I was invited to join international client projects, working as a brand consultant on brand transformation projects for companies in renewable energy, sustainable real estate, and SaaS finance.