The leadership team saw an opportunity to evolve beyond a single borough Healthwatch into a broader London-wide community health charity focused on helping more people shape their local health services.
I was brought in to help lead that transition across brand and communications, while simultaneously overseeing communications for Healthwatch Enfield. Working closely with both the interim and incoming CEO, my role focused on helping translate organisational change into a clearer strategic direction the team, trustees, and external partners could align around.
Working across leadership, trustees, staff teams, and external partners, I led the organisation's transition from Healthwatch Central West London into Listen to Act. I shaped how the organisation positioned itself internally and externally during a period of significant change.
This included facilitating the strategic thinking behind the new direction, developing the brand positioning, guiding the creation of a new identity, and helping the organisation articulate a broader role beyond statutory Healthwatch services.
Alongside the transformation work, I oversaw communications for Healthwatch Enfield, helping strengthen digital communications and supporting teams in adopting the new brand more confidently across day-to-day activity.
Part of the work also focused on youth engagement and partnership development. Working with the National Institute for Health Research (NIHR), I helped develop campaigns that gave young people a platform to discuss mental health and engage more directly with local health services.
The organisation successfully evolved from a single-borough statutory body into Listen to Act, a broader London-wide community health brand with a new identity and stronger positioning for future partnerships and funding opportunities.
The work also strengthened relationships with organisations including NIHR and contributed to increased youth engagement. In 2024, the Youth Engagement Team's work received a Public Youth Engagement Award.