About
Twenty years of building
award-winning brands,
making websites, and campaigns.
Creative strategy, holistic thinking, and expertise by your side
I specialise in brand strategy support, marketing planning, and mentoring for agencies and nonprofits. Whether it´s for a long or short-term project, I bring a fresh, big-picture perspective to every business challenge.
I conduct qualitative audience research, facilitate workshops, co-create brand DNA, write creative copy, develop marketing concepts, and craft proposals. I also focus on aligning teams in-house and with their audiences, moving them in an exciting, growth-oriented direction.
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I 6+ years in brand agencies
I 15+ years in senior UK nonprofit roles
I 5 awards
I Co-founder of a social enterprise
I Extensive experience working on international projects
I believe that deeper listening unlocks ideas that endure.​​​​​​
Why I do this
I’m here to partner with those who believe in the power of a strong, strategic brand to make a positive difference—driving growth in a way that shapes a healthier and fairer world.
After completing my degree in Design Management & Innovation, I embarked on a 15-year career in marketing and communications. In 2016, I transitioned from my secure role as Marketing & Communications Manager at a global cancer charity to immerse myself more deeply in the art of brand strategy.
I found myself in Oxford, thrown straight into the deep end with a
no-nonsense agency that specialised in commercial brand strategy. There was no hand-holding—just the challenge of juggling multiple client projects head-on.
This experience ignited my desire to specialise in brand strategy, something that had been simmering for years as I worked closely with design agencies when I led on strategic work in-house.
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Collaborating with in-house charity teams and creative agencies had shown me the opportunities that brand strategy systems opened up. I saw firsthand how it could transform teams, break down barriers, change minds, and even save lives.
That brief stint in Oxford set me on a seven-year journey into the agency world, where I've had the opportunity to develop brand strategies for global clients from different sectors.
My work has taken me beyond borders, leading to collaborations on strategic brand solutions in Spain, Switzerland, and Germany.
Now, as a freelance brand and marketing strategist, I bring a wealth of experience and a passion for transformative branding, supporting business leaders to find their brand flow.
What I bring
01
People-Focused
​Listening and engagement is a powerful start to any brand or marketing project. It´s a way of building collective brand value, to identify and navigate challenges and provides a global perspective of what´s really going on before a creative direction can be defined.
I use a variety of audience research methods coupled with competitor research to help clients shape a strong brand blueprint or marketing strategy by bringing people together to share perspectives, barriers, stories, ideas and anecdotes.
02
Big Picture Perspective
Purpose-driven brand leaders encounter a number of challenges when embarking on a brand development project, limiting it from reaching it´s full potential. My client-side and agency experience, coupled with co-founding a social enterprise enables me to understand the full spectrum of challenges and opportunities that brands encounter when launching, transforming or evolving a brand.
I work alongside business leaders to facilitate holistic thinking and planning that helps teams to go beyond their short-term needs to align on a direction with long-term goals.
03
Tailored Planning with you
Every client has a vision and a brand they care very deeply about. My job is to understand it and create a strategy that feels tailored at every turn, powered by people-led insights, research, data, and clearly defined project goals with management teams.
Once I’ve gained a deep understanding of a client’s vision and goals, I develop a customised proposal that outlines a strategic and people-led approach to tackling challenges and identifying opportunities.
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